Sunlight detergent welcomes fashion entrepreneurs in commercial skills at LWF2022

As Lagos, the world's fashion capital celebrated Africa as shaping the future of fashion at the Heineken Lagos Fashion Week 2022, Sunlight Dettergent Company welcomed fashion entrepreneurs on a large and large-scale during a session of business skills workshop on fashion weekend on Saturday, October 29, 2022.

Held to the Balmoral Small of the Federal Palace Hotel Lagos, the event saw speakers such as Tosin Olasinde, CEO of Money Africa, Claire Idera, founder of CI Workshop, and Shola Babatunde CEO of OSC fashion, while guests have obtained first -hand conferences on the way of managing the fashion for the local and world market.

Tosin Olaseinde was the first speaker to be presented by the event moderator, Kemi Ogunleye, who spoke of the subject “how to invest in a recession”, in her speech, she mentioned that people in the fashion trade should learn to pay a structured salary from their commercial benefit instead of diving into their commercial account.

She also indicated that they should obtain a business name and account, follow expenses by separating business expenses from personal expenses, raising technical software and in application, investing in their personal capacity, etc.

Read also: To remember from Heineken Lagos Fashion Week 2022

Claire Idera spoke of the subject “how to monetize your creativity”. She said that business owners should know their value because it gives them more confidence and identify their strength, their weaknesses, their opportunities and their threats. She also underlined the self-inspection of knowing what they are good at and to do transparently. During her speech, she informed the way she started her business from the manufacture of N5000 for the work that she charges for more than 1 million Nairas and advised the owner of the potential company to start their business, regardless of their age or recent trends.

Idera added that business owners should give back to the community by having an impact on the knowledge and skills they have learned and acquired when they created their business from zero to other younger or less experienced business owners than through mentoring programs.

Shola Babatunde, the last speaker of the event, explained how to manage a successful fashion company in a difficult environment. She said we should know each other and create a niche. In her speech, she said: “You cannot target everyone and they want to sell to all those who make men's clothes, female clothes, shoes, bags and makeup, but it is best to understand your target market.”

Being in the fashion field for over 20 years, Babatunde has given some of the criteria to understand a target market such as age, sex, location and disposable income.