As always with a series like this, I am grateful to learn from the network on what thinks them. Here is a superb play by Mariam Imran, a communications specialist based in Pakistan. Mariam writes here on the importance of communications more consistent with a useful context on organizational communication tools.
Mariam Imran is a communications and public relations professional with more than 6 years of experience. She is currently working in Pakistan as a freelancer and as a consultant by helping customers with communications, public relations and content. In this role, she directs communication and the corresponding channels that stimulate the commitment of the best customers in the arts and culture, technology, retail, finance, health care and logistics sector.
You can connect with Mariam here On LinkedIn.
I do not modify or modify the written documents for me. I am not an editor, and it is not something that matters to this series. Each piece is subject to the author's own writing style. I do not check the facts either, unless there is something that should be checked.
Learning and development communications: My two hundred
The L&D industry undergoes a transformation, it is still. There is always something new, new technology, the use of AI, AR and the transition to online learning platforms, all these elements have redefined how learning experiences are designed and delivered. This change is mainly motivated by a growing demand for more personalized, engaging and accessible content which is aimed at a diversified, multi-cultivated and multi-linguistic group of global workforce.
My trip to this dynamic field started when I joined Torque Corp as communications director, a main L&D company in Pakistan. In this role, I have developed communication strategies, worked with large customers, met fantastic people and understood how to improve learners' commitment and program efficiency. This was done by listening to an internal and external audience.
Later, after a few years, I then worked as a freelancer and as a communication consultant. In this role, I was able to work with customers in the Middle East, including water. I have witnessed rapid technological progress first, how the electronic message is a large part of the companies and how employee efficiency programs are designed and delivered. In addition to their impact on employee performance and L&D.
The transition of traditional training methods to innovative digital solutions has been both difficult and enriching, early and post-cavid requiring continuous adaptation of communication techniques to meet the expectations of learners in different cultural horizons.
AI in L&D
The integration of AI has made progress in the L&D sector. With AI and AR, many multilingual learners immerse themselves in realistic simulations and have led to improvements, in particular for industries such as digital, health care, retail, SaaS and engineering and with all of this, this has led to better learning results and to committed professionals by understanding and resolving their challenges and their needs.
In post-comfortable e-learning
The Covide-19 pandemic has become a strength and a catalyst so that things progress widespread with the adoption of online learning. Organizations had to quickly rotate in virtual learning environments, which has led to an increase in the development and use of online learning platforms and has since become full of L&D strategies.
After-confort, the emphasis has evolved into hybrid learning creation, hybrid work environments that combine the best of virtual training and in person. This hybrid approach not only offers flexibility, but is also aimed at different learning preferences, which makes education more inclusive and effective.
Areas to improve L&D communications
A challenge that I find, and in conversations with some L&D professionals in the United States, water, Saudi Arabia and Qatar is the need for more coherent and integrated communication strategies on various platforms and technologies.
Rapid technological change can lead to a slow adaptation of the ability of organizations to maintain their aligned communication strategies. This gap can lead to inconsistencies and ineffectiveness in the way learning programs are perceived and committed by learners.
Based on my expertise, here is what I can see may be improved.
1 and 1 Unified communication platforms
There should be a concerted effort to unify communication on various platforms (and I mean all platforms, especially internal). This means integrating learning management systems (LMS) with internal communication tools, such as Slack or Microsoft teams, to create a transparent information flow by ensuring that learners receive consistent messages, regardless of the platform they use.
2 Continuous professional development for communicators
L&D professionals need continuous training in the latest communication tools and strategies. Thus, to maintain regular workshops and training sessions on the latest trends and best practices, ensuring that they are aware of new technologies to improve learners' commitment.
3 and 3 Improved feedback mechanisms
Allowing a feedback mechanism can also allow learners to share their experiences and suggestions. These comments can then be used to refine communication strategies and learning programs, which makes them more reactive to the needs of learners.
4 Cultural sensitivity and location
While L&D programs are aimed at a global audience, including a mixture of cultures, it is essential to incorporate cultural sensitivity into communication strategies. This implies locating content in different languages to meet the cultural and linguistic needs of different groups of learners, ensuring that messages are relevant and respectful of cultural nuances.
Ahead
In the coming months, I would like to see more emphasis on holistic communication strategies that include all aspects of the learning experience. This includes pre-learning commitment, real-time support and post-learning monitoring. Effective communication should be a continuous process that supports learners at each stage of their trip.
In addition, I hope to see more collaboration between L&D professionals and communication experts, which will bring a mixture of innovative strategies to improve the global learning experience.
