Revolutionizing retail training with immersive learning
Faced with the challenge of training thousands of employees worldwide on the nuances of store provisions and product courses, a world leader in food and drinks (F&B) has decided to reach more than operational efficiency – it aimed to transform large -scale learning. The visits in person is no longer viable, the need for evolutionary, realistic and high impact virtual training has become urgent. This case study explores how the organization has established a partnership with EI to launch an immersive program of virtual store visits which redefined the commitment, performance and transfer of knowledge of employees between locations.
Client's overview: a global power plant for the food industry and drinks
Our client is a giant of fortune 500 Food and beverage with a portfolio of worldly recognized brands in snacks, drinks and well-being products. Operations covering more than 200 countries and a workforce exceeding hundreds of thousands, the company has a strong imprint on mature and emerging markets. Its emphasis put on innovation, sustainability and operational excellence stimulates its continuous global success.
Commercial requirement: progressive retail training through geographies
To provide coherent training in urban and distant regions, the customer needed a digital learning solution that could effectively simulate the store experience. Traditional training in person – often involving international trips – was costly and unbearable. The company has requested an immersive training solution ready for the future which would improve the knowledge of the provisions of stores, stimulates the efficiency of the field and would improve the alignment of marketing.
Solution strategy: Virtual store visits using immersive learning technology
To fill the training gaps, the organization has collaborated with IS to design an immersive learning program compatible with VR entitled “Virtual Store Tours”. This evolutionary training solution uses 360 -degree visuals, guided navigation and interactive content to simulate real store visits.
Characteristics of the key solution and learning design
1. Exploration of the store at 360 degrees: High resolution 360 ° images were sewn to create a transparent and interactive interactive environment that imitates the experience of the physical store. Employees can practically browse the aisles of stores, observe layout and product placements in real time.
2. Introduction video: The trip begins with an overview of the video, giving the tone and expectations for the immersive experience.
3. Ai-Generated avatar: An intelligent avatar guides employees, improving personalization and maintaining commitment throughout the training.
4. Management of user -friendly navigation: An intuitive help screen offers advice on exploring the virtual environment, which facilitates navigation for new users.
5. Layout of stores and golden path: The learners are initiated available to the store via a detailed visual card. The Golden Path, representing 70% of the real trafficking of buyers, leads them through key areas with strategic products investments.
6. Interactive navigation arrows: The golden arrows guide the learner through the predefined training path, followed by free exploration with purple arrows.
7. CLOSE learning content: The tour incorporates video explanators and hot -capable text hot spots with additional information, ensuring that the content is integrated contextually and easy to keep.
Implementation timeline: Agile Craft Framework in action
The project followed the agile craft model of IS (consult, refine, aggregate, shape, test), allowing effective collaboration and rapid execution. The complete solution was delivered in just 4.5 months.
Measurable results and commercial impact
The Virtual Store Tours program has aligned precisely on the customer's expectations and commercial objectives. It allowed the remote control and field employees the tools necessary to succeed in highly competitive market conditions.
Tangible advantages
- Improved understanding of product placement and familiarity.
- Preparation for the team on the highest field and inter-market coherence.
- Improvement of emotional connection and organizational alignment.
Performance metrics
- 90% of learners evaluated the experience 4.47 out of 5.
- 30% increase in training in training due to virtual accessibility.
- Improvement of 25% of the understanding of the development among employees.
- 15% growth in sales performance after completion of the program.
Conclusion: King and Roe through immersive learning
Immersive learning strategies As virtual store visits go beyond traditional training; They generate tangible commercial results while providing an engaging and high retention learning experience. By combining immersive technology with significant content and intuitive design, the program has made measurable improvements in performance, return on investment (King) and learning and return to efficiency (ROE).
At IS, we are proud to be recognized as a supplier of immersive learning content from the Elearning industry. Our solutions are designed to empower modern companies with evolutionary, engaging and high impact training.
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Note: All images provided by IS.
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The EI is an emotionally intelligent learning design company company that associates customers in their digital transformation journey.
Originally published at
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At Learnopoly, Finn has championed a mission to deliver unbiased, in-depth reviews of online courses that empower learners to make well-informed decisions. With over a decade of experience in financial services, he has honed his expertise in strategic partnerships and business development, cultivating both a sharp analytical perspective and a collaborative spirit. A lifelong learner, Finn’s commitment to creating a trusted guide for online education was ignited by a frustrating encounter with biased course reviews.