Plunge into innovative learning solutions and constantly evolving technological ecosystems
Hassan Mourad is a partner and director of technological innovation at Kashida and stimulates progress within the company since 2011. Today, he talks to us about the development of personalized electute in a world of self-authorization, Genai and hundreds of creation tools and learning platforms. It also highlights the importance of each of the components which constitute a great learning experience and on the way in which multidisciplinary teams play a crucial role in the process.
Based on your experience, what have been some of the most important changes in the world of personalized learning development since Genai entered the stage?
The Elearning industry is, as it has always been strongly influenced by the progress of the technological landscape. The introduction of Genai is no exception, as shown in its rapid adoption by many players in the Edtech space as well as by its integration into existing technological solutions as advanced features or plugins. Although it is always refreshing and exciting to see such dynamism in the Elearning industry, creators of learning content should note that this early and rapid adoption is mainly motivated by a fiercely competitive rush, by product owners, to market an AI -based solution. At the moment, this space is very busy and cluttered with a lot of marketing jargon, fashionable words and a wide variety of offers marked in Genai ranging from useless to beautiful ones and very exciting and effective solutions. The market will try to test, and we will soon see solutions of great value take the front of the stage.
In my opinion, the main objective of major learning content creators is and will always be, to provide value to their learners. They will always seek technological solutions to facilitate their work to achieve this goal faster, easier and with superior quality. AI -based tools have the potential for game changers for content creators if they are considered as such.
Can you highlight some of the key components that are an excellent learning experience? What is the importance of having a multidisciplinary team involved in the development process?
It should go without saying that there is no value to the learning experience without good and reliable content acquired from credible sources and / or experts in matters. By coincidence, is one of the main risks in the use of AI generation tools as knowledge sources when the tools are not trained at the source of information from predefined credible sources.
The transformation of raw content into major learning experiences is a process where an learning experience designer (LXD) plays a pivotal role in the orchestration of a series of activities involving experts in matters (SMEs), key stakeholders and visual, development and production teams to design the learning experience. This design process can include research / discovery activities such as discussion groups, surveys and surveys and workshops for reflecting design. An LXD is generally an expert in learning theories and effective learning methodologies, allowing them to consider all the information they have collected on learning content and target learners to design the learning experience. An learning experience will use the right learning methods made against learning and activating content objectives. LXDS also designs in relation to a set of limitations and constraints such as budget, time, availability of resources, learning delivery technologies used, etc.
As we never assume that a SME has the right set of skills to play the role of an LXD in this design process, we also do not assume that a LXD has the skills to produce the learning experience they have designed. A well -designed learning experience deserves to be also well produced. As such, a mixture of professional production resources such as visual designers, developers, linguists, audio / video production facilities and talents, publishers and multimedia designers, illustrators and animators can be involved in the production and development process.
Finally, to make the learning experience available for learners on learning delivery platforms accessible on the web, a range of expertise may be necessary from simple content by creating a learning management system (LMS) to web developers and integration in cases where third party tools are used in the learning path, for example, infrastructure experts in the server, storage or security infrastructure course.
What is one of your personalized success stories about personalized customers?
“”Ajyal“A CSR initiative for financial literacy, demonstrates our transformative approach to learning. Ajyal was initially designed for face-to-face delivery and has been transformed into transparency into an online program in response to COVVI-19 locking.
By applying our process of conception of the adaptive learning experience, we were able to preserve the existing survey approach while allowing learners to choose between self-rhythmized modes or led by the instructor, ensuring the flexibility of childbirth.
In addition to overcoming the challenges of accessibility presented by the pandemic, the transformation of the course has led to increased scope and commitment to learners. This only happens when we respect our commitment to empower learners and focus on the supply of the greatest impact regardless of the delivery method.
Can you tell us a little more about Kashida's end services to create personalized learning content and what it includes?
Connecting to my previous response to the various skills required for the development of personalized learning content, our end -to -end services are classified as learning strategy, design of learning experience, production of learning content and delivery and technology. Our team of experts is activated by this mature set of modular services, product offers and processes that guide their work through end -to -end content strategy, design and development course.
We are developing our service and products offers to meet three criteria:
- Autonomous value. Each offer must independently provide value, contributing to an improved learning experience. For example, we can be hired to design an learning experience as an autonomous service for a customer who plans to produce digital learning assets with his internal team.
- Integrated value. All our offers are integrated into our end -to -end processes for the design, development and delivery of learning experiences, creating a value greater than the sum of its parts. Naturally, we firmly believe that our commitment throughout the process guarantees maximum value for our customers. As such, we pay particular attention to the development of connections between the different services we offer to ensure smooth and effective registration between them. For example, the results of our learning experience design service include content writing sheets to guide SMEs through the content writing process and several developer files to guide production teams through the learning asset production process.
- Adaptability. Since we focus on creating personalized content, all of our services are designed with a level of adaptability to respond to many different contexts and limitations. This also guarantees that we are able to apply continuous improvements to our services and offers as the markets and interests of learners change over time.
The self-authorizing gaining ground in the world of content creation, but what do you think of distinguishing serious creators from others?
The auto-umbos is great! Humanity has never been able to disseminate so much information and share so much knowledge so easily and so quickly … The content of content creation technology is a huge contributor to the explosion of self-written content; A plethora of tools is there allowing content authors with very limited skills and resources to deploy their content on digital platforms of all kinds. The most recent disturbance in this space is, of course, caused by Genai, which makes self-authority infinitely easier and faster! The value of self-authority in this context must be recognized and preserved.
However, there is a case against self-authorization in the sense that this is not enough, in particular in the context of learning content. We have shown this in a recent blog Where we consider some of the common types of content / creators on social networks with their typical creation processes and we provide a comment on the sufficiency of self-authorization for each of the cases.
We note that in most cases, even on social networks, self-authorization has a place and a value, but it is rarely sufficient as the creator's objectives increase the personal limits passed to more commercial / objectives focused on the impact.
For learning content, the supposed objective is always to offer an impact and effectively disseminate knowledge to learners, making it a clear case where the improvement of a serious learning impact will always require serious creation and investment in a serious learning delivery technology.
Self-authority, of course, remains an encouraged practice for experts who wish to freely share their knowledge with the limited resources they may have at their disposal.
By coincidence, I came across an interesting perspective in a job On the way in which certain social media platforms react to an increase in the self-generated content made possible by Genai: “The flooded flows of content generated by AI, the commitment has become more difficult to win and algorithms began to promote interactions on the scope.”
Packaging
Thanks to Hassan Mourad for answering our questions and plunging into personalized elearning development, end -to -end services and L & D Genai. You can also check how Kashida Autonomized the Nethope team To use self-authority capacities with their new LMS and visually established attractive models to produce a very interactive and engaging course without the need for external creation tools.
Finally and above all, we would like to congratulate Kashida for having won a place on our The best content suppliers for personalized elearning list.
At Learnopoly, Finn has championed a mission to deliver unbiased, in-depth reviews of online courses that empower learners to make well-informed decisions. With over a decade of experience in financial services, he has honed his expertise in strategic partnerships and business development, cultivating both a sharp analytical perspective and a collaborative spirit. A lifelong learner, Finn’s commitment to creating a trusted guide for online education was ignited by a frustrating encounter with biased course reviews.
