GROK 3
In a world powered by AI, public relations agencies must adapt to remain relevant by taking advantage of technology while maintaining the human touch which defines effective communication. Below, we describe how agencies should adjust the profiles of staff, training and skills, evolve their portfolio of services and approach the strongest impacts of AI on public relations, in particular in the automation of social media, the content generated by AI and creativity improved by generative AI.
Endowment, training and skills profiles
To remain competitive, public relations agencies need a mixture of expertise in traditional communication and AI -centered capacities:
Training Focus
-
Workshops on AI tools (for example, analysis platforms, content generators).
-
Basic data and coding for better collaboration with AI systems.
-
Use and governance of ethics to respond to emerging concerns.
