The challenge for all of us, he says, is to “move upstream”. Stop trying to compete with the things that AI can do well now, and will do very well in the future, and “kiss what makes us different”: in other words, our creativity, our ability to offer original ideas and tell stories. If we do this, says David, then AI could lead to “the next golden age for humanity, where humans can do the things we are really supposed to do”.
At Squarespace, David instructed his team to explore and experiment with each new AI tool there, from Openai to Midjourney to stable broadcast. For the moment, they mainly use these tools to condense the “middle part” of a project, once an idea developed, but before moving on to the production of a film or a piece of final creation. AI does not replace ideas, but “once you have this idea, you can validate it much faster,” says David. Instead of gathering dozens of references for lighting, character, composition and location, for example, “we can simply invite and create this world,” he says, describing this as a process of “rapid prototyping”.
For the moment, AI tools are not very useful to one or the other end of the creative process: during the ideas generation phase and the final production phase. Regarding the generation of ideas – or in other words, the decision to What Exactly in the rapid prototype – David always believes that it is a fundamentally human process. “Just because you have a virgin text field and you can create anything, you are going to create something good,” he said. “You must always have the references in your head, you must have more entries to have a better exit.”
Finn founded Learnopoly to provide unbiased, in-depth online course reviews, helping learners make informed choices. With a decade in financial services, he developed strategic partnerships and business development expertise. After a frustrating experience with a biased course review, Finn was inspired to create a trusted learning resource.