The primary analysis of its genre reveals that specific employers in AI skills need the most, allowing training strategies for targeted workforce in all career areas
Moscow, Idaho,, July 23, 2025 / Prnewswire / – Lightcast, the world leader in labor market intelligence, has published today “Beyond the Buzz: developing the IA skills that employers really need”, a complete analysis revealing that artificial intelligence has fundamentally transformed hiring models through the world of work. The report, based on the analysis of more than 1.3 billion jobs, shows that employment publications, including IA skills, offer 28% higher wages – $ 18,000 More per year– that those who do not have such capacities.
More importantly, research analysis of specific skills according to their growth between job offers, their importance in the labor market and their exposure to AI. This shows exactly what skills in AI create value in which contexts, resolving the essential challenge faced by educators and the leaders in the development of the workforce: going beyond the wave “literacy of AI” with a precise and targeted training which offers measurable results.
“Companies that continue to treat AI as a niche technical competence will be in competition for talents with organizations that have integrated the literacy of AI on all their workforce,” said Cole NapperVice -president of research and ideas at Lightcast “Educators who wait and see what impact on AI will take place that they have lost students and funds for other suppliers who include the skills of AI between programs – not in place of other skills, but by their side”.
The data also question the conventional hypotheses on the adoption of the AI. In 2025, 51% of job offers requiring AI skills are outside IT and IT Occupations, with explosive growth of 800% of AI generative roles in non -technological industries since 2022.
The report presents Matrix Matrix ™ of Lightcast Skills Skills, where we assess the skills necessary in a specific field on three measures: its growth rate, its overall importance and its exposure to AI. This produces four quadrants: stabilizers, challengers, mechanical stairs and disruptors. We then superimpose the levels of exposure to AI (high, means or low) to reveal which skills are faced with a disturbance compared to what remains fundamentally human. This three -dimensional point of view – Value, growth and exposure to AI – transforms an anxiety vague about AI in a precise intelligence of the place where investing training resources.
Industry -specific intelligence
The report provides a detailed analysis for five critical career areas:
- Marketing and PR: 8% of job offers require AI skills, with annual growth of 50% and the highest demand among SEO specialists.
- Human resources: 66% growth rate leading all sectors, with talent acquisition roles stimulating adoption.
- Finance: Growth of 40% compared to a weak basis creates an early advantage, concentrated in quantitative analyst roles.
- Science and research: IA integration established with high demand for specialized skills.
- Education and training: The lowest current adoption, but a 200% growth in the generative AI indicates an upcoming rapid change.
Although the report examines in detail five critical career areas, Lightcast can provide a specialized analysis for any organization wishing to understand their specific context and create a ready-made AI strategy for their future.
Most AI reports focus on macro-tendencies and speculation on future disturbances. Lightcast goes beyond the buzz to reveal where IA changes really take effect – by specific competence, by career, by occupation – giving organizations a precise roadmap for targeted training investments.
Beyond the buzz Transforms the reality of the labor market into competitive advantage.
Download the report:: https://lightcast.io/resources/research/beyond-the-buzzzz-veloping–ai-skills-amloyers-acstually-need
Lightcast is the world leader in labor market intelligence, allowing more intelligent decisions for businesses, education establishments and governments around the world. With the most complete database in the world – reducing more than 2.5 billion jobs, 400 million career profiles and more than 100 government sources – Lightcast offers an unequaled overview of skills, jobs, businesses, professional profiles and labor trends in more than 150 countries. Our owner taxonomies, our advanced AI and our expert advice transform complex data into a clear and usable intelligence.
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