So Wix has just done one thing – and if you run an online business or a side bite in 2025, you may want to sit for this.
In a daring decision but honestly awaited for a long time, Wix has launched an AI optimization tool aimed at preparing websites for the rapidly evolving world of generative AI. What does that even mean? In short, it is no longer just a question of ranking on Google. Now your site should be ready to appear when someone is chatting with Chatgpt, Bard or any other trendy digital oracle next month.
And no, it's not just Wix gifler a “AI” sticker on certain random parameters and call it innovation. According to Techradar ProThe new tool uses structured data markup to help the platforms have better interpreted the content of your site. It's like teaching Siri how to read your site in context instead of just scanning it for keywords. Big difference.
Here is where it becomes interesting: WIX essentially opens the door to traffic focused on AI – a circulation that does not necessarily go through traditional search engines. If your website is optimized to be understood by AI chatbots, it could be recommended as a source in AI responses, potentially giving you a competitive advantage over other companies still stuck in the SEO 2015 field.
Think about it this way: if you run an online skin care shop, wouldn't you want Chatgpt to recommend your “soothing lavender night balm” the next time someone asks: “What is a good product for sensitive skin?” It's the whole game here.
What about timing? I couldn't be more perfect. According to StatistaThe use of the generative AI for online research and the discovery of products soar, especially in the sectors of electronic commerce and based on services. So yes, Wix could be ahead of the curve here – at least for the moment.
They also add documentation and advice to help users implement the tool, which is good, because let's be honest: structured data and scheme marking can be a black hole for the site owner. I once tried to manually implement JSON-LD on the client's portfolio site. I cried twice. This WIX update could save people this emotional trauma.
In case you ask yourself the question, this is not the first integration of Wix. In March, they launched content generation tools powered in AI and even teased an AI websites manufacturer that practically does design work for you. With this last movement, they essentially say: not only do we build your site for you, but we will make sure that the Robots AI also.
Meanwhile, other website platforms such as Squarespace and WordPress are starting to catch up, but they play safely. Wix seems to be the first to recognize that the future of SEO may not be SEO at all – it could be LLMS, vocal assistants and algorithmic recommendations for AI agents. It's a whole new ball game.
Do you want proof that this management is important? Google's generative research (SGE) is actively rewritten the way people interact with research results. AI extracts, cat -based navigation and zero responses click in order to become the standard. If your site does not appear in these answers, you are invisible.
And if you are still skeptical, perhaps take a look at the integration of Openai with Bing and Plugins, where he draws live data to serve real-time responses from users. Sites with a bad increase? They are often bypassed. Sites with rich, structured and contextual data? Jackpot.
So yes, this new WIX feature is not only a minor update – it is a pivot to the future of visibility. The one where your site must be Understoodnot just crawling.
My catch? This decision tells me that Wix gets it. They didn't just try to help small businesses exist Online – they help them prosper In a network rewritten by AI, a cat at a time. If you build a site in 2025 and ignore the optimization of the AI, you mainly present yourself to a Formula 1 race on a bicycle.