Application of the likelihood development model in training programs

by Finn Patraic

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This blog plunges into details of the importance and application of the plausibility development model in training programs.

Overview of the development likelihood model

The likelihood development model is a double process theory that emphasizes how individuals are convinced and change their attitudes due to the development of information by persuading it. The development, in this case, refers to the efforts of the public to decode, analyze, understand and recall the information. The two routes by which persuasion occur are the central and peripheral roads.

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