The Reagan presidency was probably the golden age of anti-drug messaging. American schoolchildren were informed that a The brain was like an egg and the drugs were like a pan. The first lady told American schoolchildren simply “Just say no. “The message was amazing.
In the early 1970s, however, this anti-drug message was much more confused. Take for example Curious AliceA visually magnificent and deeply strange film about the dangers of drug addiction that makes things make a lot of fun. Created by the National Institute of Mental Health in 1971, the film shows the young Alice reading Lewis Carroll Alice in Wonderland In a sunny and sunny meadow before nod.
She soon finds herself immersed in the rabbit burrow and in a Wonderland… of drugs. The king of heart peddles the heroine. The crazy hatter stumbles on the LSD. The hood smoking the hookah is stoned out of its squash. The Dormouse is in a stupor induced by the barbituric and the hare of Mars, which resembles the brother ne'er-do-well of the Trix Bunny, is an agitated tweaker. “You should have encouragement pills!” he exclaims. “Amphetamines!” Speed! You feel really well. ”
The film would have been intended for eight -year -old children. Although it is unlikely that your third average levels absorb the moralization of Alice about acid, it will almost certainly respond to the tripping animation of the film Monty Pythonesque. The animators clearly had fun making this film, but their efforts did not translate exactly by an effective message. After the release of the film, the National Council for the Coordination of Medication Education criticized the film, the confusing and counterproductive caller. As an adult, however, the film is very fun. Then check it above.
Note: a previous version of this article appeared on our site in 2014.
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Jonathan Crow is a writer and filmmaker whose work has appeared in Yahoo!, The Hollywood Reporter and other publications.