Researchers study the effects of rewards on the level of competence

Menplay, an AI technology company based in Las Vegas, has created a patented golf simulator application that creates challenges for all skill levels, with the intention of improving the performance of the game thanks to the use of cash rewards.

“What we have is a Automatic learning algorithm It takes all your shooting data and says: “What are you going to do from 175 meters?”, And creates personalized targets for your skill level with online money, “said Sameer Gupta, co-founder in the same way.” If you are lying with pressure, you will probably become faster. “”

The UNLV has teamed up with Evenplay, taking the task of studying the impact of rewards on the level of skills, and in the way this experience translates the gains of practice in practical use on the real course.

“It seemed to be a good opportunity to build a relationship and a bridge with this company,” said Chris Cain, director of the PGA Golf Management University program within the Harrah College of Hospitality de l'UNLV. “And to see if we can continue to progress out of course golfImprove diversity in the consumer base and think a little differently and daring, that's what UNLV is. “”

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Increase research

The ability to create a feedback– One where you draw under the same conditions as when something is online – is the goal: to reproduce the tremors that have just looked at a big putt, then to train to manage the pressure before getting on the route.

Menplay does it by paying money depending on the photo, using rewards as a means of creating real stress in a controlled setting.

“What we have is a turnkey stress generator,” said Gupta. “Our model projects a thousand shots at each distance, with a target target where about half of your photos should be able to land. We have taken a skills -based activity and are able to predict what you will then do.”

The study of the UNLV uses a more controlled version of the bettors. Candid participants will receive various payments such as lesson or UNLV gift certificates depending on their group assignments and the level of contributions to the study.

“We have a skills -based game application that allows someone to bet and have fun doing it,” said Cain. “What we are doing to the UNLV is to see if variable payments influence the program retention-they play longer or more often? Does it also influence skills improvement? Would it not be cool to have a kind of technology in place that really uses the game as a means of positively influencing skills improvement?”

The study is made possible thanks to Sports Innovation Institute (SII) of the UNLV and the Golf Management Center of the College of Hospitality, in collaboration with the International Institute of Game of the University. The SII acts as a hub for all the teachers who do research in sports, allowing them to work together to find solutions to the problems and advance the marketing of the products corresponding to these criteria.

“With the expertise of Evenplay, as well as sports innovation and international games institutes, that Trifecta constitutes a fairly special partnership here in Las Vegas,” said Cain. “There are thousands of data points In each swing, UNLV is looking forward to analyzing to see if it really changes our way of practicing. “”

Cultivate the game

It is not a secret for anyone that the golf game is expensive and often exclusive. The National Golf Foundation estimates that the cost of a complete round in a public course in the United States was $ 43 in 2025. It's just on the course. When you add hundreds and thousands of dollars to equipment costs, training and lessons, the financial barrier at the entrance becomes quite imposing.

“There are about 120 million people interested in the game and only 45 million participants,” said Cain. “The technology will help to fill this gap, and be able to take lessons without being on the golf course will be part of the future, making it more inclusive, accessible and affordable.”

Improving the accessibility of the game is one of the desired results for research, potentially showing a greater translation of the skills developed in a simulator using MAYPLAY for the course itself.

“It's winter right now – Nobody is taking swings on green golf courses in Chicago,” said Gupta. “All these players use simulators inside. We are developing the number of people who can engage with golf by changing the frequency that people can significantly practice sport at any time of the year.”

Changing the game does not end with the golf course. The Patent de Mayyplay presents a baseball player swinging a bat, and the plan is to embark on the bowling alley afterwards. Its partnership and its current study with UNLV only accelerate interest in this potential reshuffle of the practice session.

“The ability of the UNLV to effectively structure a relationship with the PGA is very impressive and unique on the market,” said Gupta. “And bring this knowledge to a private company like ours is essential to our growth.”

The results of the effectiveness of Oneelplay in the measurable improvement in the competence of the players will be shared as the study will end later in 2025.