The history of coffee dates back to the 13th century, when it came out of Ethiopia, then spread to Egypt and Yemen. He reached the Middle East, Turkey and Persia in the 16th century, then Europe at the beginning of the 17th, but not without controversy. In Venice, some called him “the bitter invention of Satan”, but the pope, by tasteing him, gave him his blessing. In 1652, the first London coffee had opened its doors on St. Michael's Alley, bringing coffee to England – all thanks to a Sicilian immigrant, Pasqua dew.
Today, the British Museum is home to an inclination that may well be the first advertisement for coffee in England. This is remarkable for two reasons. First, the announcement introduced the British to what is now a staple food of the Western regime, and finally they would bring it to North America. And, moreover, you can see another example of the adage that the more things change, the more they remain the same. Advertising is advertising. Then, as now, drinks have been sold on their taste and health properties. And, of course, you have been encouraged to consume the product not one, but twice a day. You can find a transcription of the text below.
Text:
The grain or the bay called Coffeegrows on small trees, only in the Arabia deserts.
It is brought from there and generally drunk in all the great lords.
It is a simple innocent thing, composed in a drink, by being dried in an oven, and on the ground powder, and porridge in spring water, and about half a pint to be drunk, fast an hour before and not to eat an hour later, and be taken as hot as possible to last it; The one who will never recover the skin from the mouth, nor lift blisters because of this heat.
Turks drink meals and other times, is usually Waterand their dyet is made up a lot of Fruit, THE Raw vegetables of which are very corrected by this drink.
The quality of this drink is cold and dry; And although it is a dry heatneither ignite more than Hot posset.
It obliges the hole of the stomack, and strengthens the heat with (missing text) its very good to help digestion, and therefore for great use to be (missing text) at 3 or 4 afternoon clock, as well as in the morning.
(Missing text) accelerates the Spirits, And make the heart Light.
(Missing text) is good against the painful eys, and better if you hold your head, and take the steem in this way.
It excessively removes the smoke, and therefore well against the Puzzleand will stop a lot Defluxion of Rheumas, who distil the head on the stomach, and thus prevent and help Consumptionand the Lungs.
It is excellent to prevent and cure the Dropy, drop, And Scurvy.
He is known by experience to be better than any other dried drink to People for yearsOr Children who have moods on them, like the Kings bad. & c.
It is very good to avoid Medite in women carrying children.
It is an excellent remedy against the Spleen, hypocondriacques winds, or similar.
It will prevent Drowsinessand make an adjustment for activities, if we have the opportunity to WatchAnd so you shouldn't drink it After supperUnless you intend to be vigilant, Because it will embarrass sleep for 3 or 4 hours.
It is observed that in Türkiye, where it is generally drunk, that they are not disturbed by stone, drop, dropsia or scurvy, and that their skins exceed Cleer and White.
It is neither Laxative nor rest.
Made and sold to St. Michaels Alley in Cornhill, by Pasqua Rosee, to the sign of his own head.
Note: a previous version of this article appeared on our site in 2012.
Related contents
“The virtues of coffee” explained in 1690 AD: The Cure for Lethargy, Scurvy, Dropsy, Goutte and Plus
Jim Henson's Commercials for Wilkins Coffee: 15 minutes Twisted of Muppet Coffee Ads (1957–1961)
The birth of the espresso: the story behind the coffee plans that fuel modern life
At Learnopoly, Finn has championed a mission to deliver unbiased, in-depth reviews of online courses that empower learners to make well-informed decisions. With over a decade of experience in financial services, he has honed his expertise in strategic partnerships and business development, cultivating both a sharp analytical perspective and a collaborative spirit. A lifelong learner, Finn’s commitment to creating a trusted guide for online education was ignited by a frustrating encounter with biased course reviews.