Real estate agent training program for RE / MAX Europe

Digitalization of a real estate agent training program for Re / Max Europe

We are very happy that we have chosen Ewyse as a partner for our long -term project. The project is an important investment in our processes and our quality development, and Ewyse has met all of our expectations in terms of competence and communication. The team was entirely dedicated to the project, collaborative and transparent, and established great cooperation with our company. The project was finished in time and we obtained excellent results.
Stephanie Zeindlinger, head of regional commercial development, Re / Max Europe

Background

With more than 50 years of experience, RE / MAX is a leader in real estate industry and a vast world organization. Re / Max changes and influences the way real estate is bought and sold in Europe and in the world.

With more than 30,000 agents in Europe, RE / MAX is synonymous with success and excellent real estate commercial practice. The RE / MAX Europe network is constantly developing. The response to this growth is to invest in new techniques and advanced training that equips RE / MAX agents with knowledge and skills necessary to provide exceptional customer service and focus on customer needs.

By browsing the complexities of an Elearning development project with traditional and agile components, covering more than 250 deliverables, effective communication with the customer was the cornerstone of success. It is the practical tool that ensured that we have aligned expectations, adapted to changes and provided results that now resonate with their needs and objectives.
Mario Buljan, CEO, Ewyse

Challenge

The purchase or sale of a property, for most customers, is an emotional decision that has a deep impact on their lives. Real estate agents play a central role at the moment and are essential to ensure that the process is professional and pleasant for each customer.

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RE / MAX Europe has recognized the requirements according to which emerging technologies, customer expectations and market changes place on their agents, as well as the need to reorganize existing training and to offer new training methods. This has again established Re / Max Europe as a leader in innovation and a company that highly emphasizes professionalism, training and success.

Re / Max Europe is present in more than 40 European countries and has more than 30,000 agents. To meet market conditions and continue to provide excellent service to their customers, it is necessary that the training of new agents is evolving in order to provide the best possible customer experience, which, in the context of real estate transactions, means guaranteeing customer satisfaction and increasing the service to a new level.

All RE / MAX agents have the possibility of participating in many live, online and offline events, and regional and local workshops, where they can learn more about new real estate trends, develop their skills and connect with their colleagues. However, the fundamental training of the new agent was mainly organized as a personnel in person only, presenting challenges in terms of high costs, accessibility, time and travel effort among other factors.

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In addition, Re / Max Europe produces their training content in English, which must then be located by all regions of their network, to adapt to local languages ​​and customs.

The answer to this unique set of challenges was the digitization Training equipment for new existing agents and the creation of a translatable digital program adapted to new agents joining the network. Digital training solutions provide all agents for all agents, regardless of their location, in which they can access at any time and integrate into their schedules. This modern approach also allows agents to follow the latest technologies and implement them more quickly in their work.

The challenge was to create creative lessons that would include effective narration and interactive exercises to successfully transfer the necessary knowledge and initiate learners as much as possible. We have accomplished it in effective collaboration with the SME of Re / Max.
Tajana Kovačević – learning architect, Ewyse

Solution

Re / Max Europe has chosen Ewyse as a trusted partner for this important large -scale project. Ewyse's experience in balanced delivery mixed learning helped determine a variety of best practices from both worlds and create solutions adapted to the project and customer needs.

The project lasted a year and required excellent communication, project coordination and planning on both sides. Milestones, processes and project management documentation were established at the start of the project and adjusted as the project progressed, with the contribution of the project managers of Ewyse and Re / Max Europe.

A mixed learning approach, which included Elearning courses, face -to -face workshops and webinaries, was used to provide agents with quality training and to obtain the best results. The workshops opposite interactive face were created by RE / MAX Europe trainers, while the digital aspects of the training were co-created by the two parties in a collaboration effort, which led to a complete and engaging learning experience for new real estate agents joining the network.

Thanks to the close cooperation of an experienced RE / MAX Europe expert expert and learning architects in Ewyse, a digital knowledge base has been established for all agents across Europe. Raw materials were provided in Ewyse, and after an in -depth analysis of needs, the project objectives and the program were set and designed with several feedback and entries.

Collaborating in close collaboration with experts in Re / Max Europe, more than two hundred deliverables (elearning course, face-to-face training and webinaries) and support documents were co-created, teacher to new agents how to follow the best RE / MAX Europe practices and develop the sales skills necessary to conclude their first transactions. Interactive and practical content Was included in Elearning courses and other deliverables, including use scenarios, narration, engaging exercises and learning experience. A structured and useful training will have an impact on careers and will allow agents to set their own career objectives.

The redesign of the training program included:

• Replacement of obsolete information from existing training and turning to new methods, by synthesizing information and presenting it in an interactive and engaging way.
• Implementation of modern technologies in order to provide the best possible user experience and easy access to training via the LMS platform.
• Change existing practices in real estate by establishing new standards focused on sales cultivation and customer expectations, following the trends and customer and modern market requests.
• Motivate agents to recognize the value of continuing education, to encourage growth and development.
• Establish a new visual identity in all educational documents, presentations and other documents that agents are preparing for their work.

To make the training even more accessible in the largest RE / MAX Europe regions, in addition to the English master version, all the deliverables have been translated and located in six different languages. Translation was a collaboration effort made by the RE / MAX, RE / MAX Europe and Ewyse regions. Helped by the contribution of the RE / MAX regions, Ewyse had the demanding task of locating the Elearning courses and adapting the courses by adjusting the content to adapt to the values ​​and culture of the target public. Coordination with regions and with many stakeholders also required structured work, attention to detail and in -depth quality control of the educational designers of Ewyse, RE / MAX Europe and the RE / MAX regions.

This project was exciting and stimulating from early early to the end – from the creation of design ideas for the first pilot course to the finalization of the last variant of localized courses. I believe that the whole Ewyse team has learned a lot about the importance of good communication and creative collaboration with customers.
Karmela Peček, Main educational designer, Ewyse

Results

Excellent and frequent communication on both sides, concerning deadlines, the feedback process and the implementation of Executive 3C contributed to the success of the project. Teamwork, mutual respect and emphasis on quality led to the development of high quality training and the use of the latest technologies (such as 360 -degree imaging).

With the digital training program, RE / MAX Europe has managed to position itself once again as a pioneer in the industry and to further improve business processes.

Some of the benefits of the project include:

• Develop a new approach to training new real estate agents.
• Distribute the most important RE / MAX values, which consists in providing customers with a first -rate service and developing long -term and quality relationships.
• The reduction in training costs and live events and a long -term profit of the digital content (long -term accessible to a large number of agents in seven languages, with the potential to develop training in other languages).
• Reduction of additional costs – The production of new training documents or upgrading of existing courses have made easy and based on established conceptions, with easy download on the LMS platform.
• Follow the changes on the market, travel learning without the need to organize live training.

It was an exciting opportunity for me to work with talented online experts to co-create interactive and engaging scorm lessons. Once an effective workflow has been established, we were able to create an impressive volume of educational material for our network, now used by thousands of agents across Europe in their local languages.
Stephanie Zeindlinger, Regional business development manager, RE / MAX Europe

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