Tops Business Topics | What do you want to study at business school?

by Finn Patraic

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Find out which corporate subjects are the most interested in students and which other aspects of the business school that they also greatly appreciate

The general management, the execution of the strategy and the world leadership are the most popular subjects of the business school, according to a recent global survey of business school students.

The Amba & Bga Student Survey 2025: Aspirations & Program Experiences interviewed 544 students currently registered in business schools around the world.

Although the study revealed that the development of commercial skills was the most appreciated element of experience in students, it was closely followed by networking opportunities, opportunities and international prospects.

The survey results have also shown a very positive global opinion from the business school. More than half of the respondents said their course had exceeded their expectations so far. Another 35% said their course met their expectations.


What commercial subjects are the most interested in students?

When they were asked what fundamental aspects of their business program interested them the most, the development of commercial skills was the first choice for students – quoted by 61% of participants.

The survey has shown that students have a broad spread of interests on the most common subjects taught in management teaching. Each suggested area particularly interested at least one in five respondents in the investigation.

The first three were general management (cited by 52%), the execution of the strategy (49%) and world leadership (47%).

Finance and strategy marketing came immediately after the first three with finances cited by 46% and strategic marketing cited by 45% of students.

After the first five, there was a slight drop in subjects that students were interested. Three subjects all had 39% interest from respondent students: innovation, operations management and change management.

The subjects which were less interesting for students were accounting (21%), strategic management of human resources (21%), statistics (21%) and management of the supply chain (20%).

Subjects identified among the 3% that cited “others” areas of particular interest included, managing the reputation of companies, the circular economy and artificial intelligence.


What subjects are most interested in business school students?


What other aspects of the business school are appreciated by students?

Beyond the basic learning offered in class, responding students were also very interested in various other aspects of experience in commercial education.

Popular factors included networking opportunities (cited by 57%), international opportunities and prospects (55%) and career development prospects (53%).

More than half of the respondents also cited the development of skills in managing people (51%) and learning industry experts (50%) as a draw to frequent a business school.

These responses illustrate the multilayer experience provided by the teaching of business schools.

Throughout a typical business school diploma, students work and develop their skills with classmates and teachers of an assortment of different horizons and levels of experiences.

They also receive a range of networking opportunities ranging from career days to guest conferences, experiential learning opportunities and internships.

With regard to the experiential aspects than the least interested students, fewer respondents said they were most interested in coverage of emerging technologies by their program (29%) and entrepreneurship (35%). L

Winning on the world and companies in the broad sense, with problems related to climate change and poverty, was also at the lower end of the interests of students (38%).


How does commercial education meet students' expectations?

In general, the report indicates that the feelings of the participants towards the chosen corporate programs are positive.

35% of significant respondents said that their program had completely exceeded their expectations, while 18% said it partially exceeded their expectations.

Another 35% said they had found that their chosen program was in line with their expectations. This means that almost 90% of respondents had their exceeded or satisfied expectations.

Only a minority, 10%, estimated that their program was not lacking in their expectations, with only 2% indicating that it was not lacking in their expectations so far.

Students who declared that their program exceeded their expectations made comments referring to international and experiential learning opportunities; entrepreneurial skills; and networking.

The specific comments made by these students included:

– “The program offered valuable business visits, international residences and guest speakers, improving the global experience.”

– “The skills acquired from the program allowed me to start a successful water bottle company and search for rental real estate companies.”

– “The program facilitated networking opportunities and equipped myself myself and my participating colleagues to effectively solve real work problems.”

Those who estimated that their programs were lacking in their expectations expressed the concerns that included: a lack of contribution by peers; an overly academic approach; And a need for a more international concentration, rather than simply regional.

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