What really looks like a day in the life of a modern student? Asus, in partnership with the Hong Kong Creative Agency, Byron McKenzie and the production of House Vantage Pictures, decided to respond to this with “another incredible school day” – a new dynamic global brand film for Asus Education which mixes kinetic narration with an integration of intelligent products.
Written by Kiefer McKenzie, creative director of Byron McKenzie, the film follows a student while navigating controlled chaos of school life – corridors and homework for scientific laboratories and food fighting. At the center of all this? ASUS education devices according to the rhythm of each round and lap.
“For us, showing devices fueled by AI in an educational setting has presented a creative challenge. Our goal was to represent how AI improves students' learning, allowing them to cover more fields, finding it effectively and challenging themselves, rather than doing the work for them. The “Cloning” learning scene served as a perfect metaphor, emphasizing AI as a positive learning tool for the modern student, “says McKenie.
In addition, each sequence has been made to highlight a specific advantage of the product – sustainability, mobility, collaboration, connectivity and ease of computer maintenance – while feeling fun, light and human. The modular structure of the campaign means that each scene can be rectified for digital platforms, event curls or vertical formats, which makes it more flexible and better suited to the needs of Asus.
“This film is a love letter to the energy and unpredictability of student life,” explains director Paul Moore. “We have built a world visually in fast rhythm using match cuts, transitions and POVs to show how technology adapts perfectly to each environment.”
Collaborative art courses in joyful chaos of a food struggle of the cafeteria, it is a dynamic visual celebration that captures the unpredictable rhythm of a day of modern students and shows how educational establishments can improve the learning environment by introducing devices powered by AI.
The shooting took place entirely in Saigon, Vietnam, where the team gathered a diversified international distribution and shot in profitable locations that gave the film the world attraction.
“Vietnam has offered the perfect canvas for a story like this,” explains James Duong, executive producer at Vantage Pictures. “We had access to the crew and talents of international quality, all in an intelligent budget. This is an excellent example of how you can deliver a premium narration with production agility. ”
For Asus, the objective was to demonstrate how our students centered on students unlock incredible learning throughout the school day to help prepare students for a better future.
“Each school day, from the first bell to the final buzzer, is an opportunity to light the potential of students with the right technology. Asus education solutions are durable, adaptable and designed for easy IT support. Equipped with AI tools that stretch curiosity beyond the class, they are the commercial choice of trust to educate the next generation of innovators, “said Tommy Tai, World Commercial Director of Asus. “Another incredible school day captures this spirit with color, energy and imagination.”
“Working with BM & Vantage has been a transparent and collaborative experience. Their creativity and professionalism have given life to our vision with a dynamic narration and dynamic visuals that really resonate with the learners and educators of today, “explains Jean Jia, world director of marketing campaign at Asus.
Credits
Asus Global Commercial Marketing Director: Tommy Tai
Asus Global Marketing Campaign Manager: Jean Jia
Byron McKenzie credits
Agency: Byron McKenzie
Creative director: Kiefer McKenzie
Digital director: Byron NG
Senior account director: Jennifer Wood
Vantage photo credits
Production house: view photos
EP: James Duong
Director: Paul Moore
Producer: a hoang
1st ad: CHOP TN
2nd announcement: the phuong
Not: hang ngo, you nguyen, you quyen
Tech Pa: Khanh Nguyen
BTS: Leo Nguyen
Storyboard artist: Susan Nguyễn
DP: Nate Nguyen
Cam op: VO Gia Huy
Focus Puller: Huy Duong
Said: quach hai tho
Qtake: hi koi
Steadicam: Anh Pham
Gaffer: Nguyen Cong Tien
Rental house: TUAN VU
Artistic director: Kelly Hoang
Assistant artistic director: Khue Dao, Ngan Teppy
Accessories master: Squic blood blood
Stylist: stylus
Makeup: May Tan sang
Talent: Lukas Otahel, Vodin Ell, Jack Hawkins, Niklas Otahel, Walker Riley, Kristina Pristupa, Adrien Hazard, Lynn Khaye, Dara, NHI
Location: 618 team
Catering: Truong vo Team
Post-perpervisor: Tran, Dinh Thinhh, Thach Thao
Publisher: TRA
Colorist: Chloé Tavel
Sound design and mix: Marc Sander
VFX: Flow Studio
User interface designer: Lynn
At Learnopoly, Finn has championed a mission to deliver unbiased, in-depth reviews of online courses that empower learners to make well-informed decisions. With over a decade of experience in financial services, he has honed his expertise in strategic partnerships and business development, cultivating both a sharp analytical perspective and a collaborative spirit. A lifelong learner, Finn’s commitment to creating a trusted guide for online education was ignited by a frustrating encounter with biased course reviews.