It can be intimidating to trace a career path in the customer experience, because there are several possible roles and ways.
The global customer experience (Cx) The management market is expected to reach $ 48.56 billion by 2032, according to a report by Polaris Market Research. Given the importance of the customer experience, beginners must quickly get informed and find ways to stand out from the competition.
One way to enhance expertise is to obtain customer experience certification. A CX certification provides recognition of your knowledge and capacities in the field of customer experience and can be the soaking stone necessary to establish you in the industry.
Read the continuation for the advantages of CX certification, as well as some of the certifications available today.
Advantages of CX certification
There are several advantages to obtaining CX certification, in particular the following elements:
- Credibility. A CX certification increases your credibility as a CX professional because it affirms the knowledge related to the customer experience.
- Increase in marketing. Certification helps you stand out when looking for a job and can attract the interest of high -level businesses.
- Networking. Win to CX certification place you among a unique group of industry professionals. With access to these professionals, you can find answers to the questions you have throughout your career and find other job opportunities along the way.
- Continuous learning. By obtaining certification and keeping it up to date, you can establish continuous learning habits and growth opportunities throughout your career.
CXPA and CCXP certification
The Association of Customer Experience Professionals (CXPA) is a global non -profit organization dedicated to the progression of the CX profession. The objective of the organization is to make customer experience management a key element in the way companies work by creating standards and best practices to use in the industry.
CXPA offers a networking opportunity for CX professionals. He also administers the certified customer experience (CCXP) Identification creation, which assesses competence in the key fields necessary for any CX work. The CCXP is the only accreditation not specific to a consulting or software company. CCXP certification consists of a 100 -questions examination that tests the following components:
- Perfections and understanding of customers.
- Customer experience strategy.
- Metrics, measures and return on investment.
- Design, implementation and innovation.
- Culture and responsibility.
Applicants must have three years of work experience specific to the CX and a post -secondary diploma, or five years of professional experience with at least three years of work experience specific to the CX. However, beginners in the customer experience industry can join CXPA while they create the experience necessary to apply for certification. CCXP status lasts two years and professionals must participate in continuous professional development activities within the network to maintain their accreditation.
Other higher CX certifications
Although the CCXP remains the main certification of the industry, it is not the only one available. Here are some other notable CX certifications.
1. Medallia
The Medallia Institute offers its Customer experience certification course. This two -level certification program offers training and assesses your current CX efforts in addition to promoting a CX culture of responsibility within an organization.
The certificate training program will teach you how Transform information from the customer experience into action And define objectives focused on the customer who line up with your organization. This certification is ideal for operational leaders who are strongly involved in decision -making.
2. Forrester
Forrester CX certification aims to strengthen skills to improve business growth. There is Three certification courses For individuals and teams:
- Master the customer experience.
- Cartography of customer journeys.
- Innovative customer experience.
Forrester certifications are intended for people at all levels of experience, from professionals at the start of the career to executive sponsors. They help educate individuals and teams on customer experience best practices and align teams around common objectives that can help make the organization advance.
3. University CX
CX University helps individuals demonstrate CX control with the Customer experience specialist Certification. The CX University is also a recorded training supplier of CXPA and offers several courses to prepare professionals for the CCXP exam.
4. McORPCX
McORPCX provides General education and certification In these four areas:
McORPCX training is ideal for organizations hoping to advance knowledge of their customer experience, and exercises are personalized to meet the unique requirements of each organization.
5. America's customer service Institute
THE Maximize the customer experience The course offered by the Customer Service Institute of America includes eight modules in an online course of six and a half hours. At the end of the course, you will obtain certified Customer Experience Professional (CCPE) certification – not to be confused with CCXP.
This course is ideal for joining a new staff and providing recycling training. The course modules include “What is customer-oriented service?” And “what customers want”.
6. Linkedin learning
Linkedin Learning Offers more than 100 lessons to anyone who interacts with customers in their daily work, whether beginners or managers. The current and finished lessons are automatically displayed on your LinkedIn page, offering an immediate advantage to your online profile and your CV. The subjects covered include the following elements:
- CRM software.
- Contact centers.
- Customer service management.
- Customer service skills.
- Service metrics.
7. Goskills
Goskills is online Learning management system With more than 100 courses for technical and non -technical skills. THE Customer service training The course is intended for beginners and has 22 lessons, some of which are free and several downloadable exercises.
8. Udemy
Udemy offers hundreds of thousands of courses covering various subjects and specialties. With more than 1,000 courses related to CX, Udemy has options for almost all levels of experience. Here are some of the most popular lessons:
- Customer experience certification workshop.
- Customer experience (CX) in industry 4.0.
- Masterclass of customer service: Transform buyers into delusional fans.
The lessons vary in length, in format and price, with several offers occurring throughout the year which can considerably reduce the cost. For example, the Customer experience certification workshop Includes 10 sections covering 64 conferences with more than three hours of video on demand and downloadable resources. Although the regular price of this course is $ 74.99, offers can reduce this price to $ 18.99.
9. Hubspot Academy
HubSpot Academy is a free online learning platform that covers various subjects, such as marketing, sales, customer experience, HubSpot software and more. The course options range from short lessons to complete certifications and can include videos, electronic books, quizs and more to test your knowledge and understanding of the subject.
For example, the Creation of a customer journey card The course is intended to teach users the fundamental principles of the customer experience via a Customer route card. He offers two videos and one quiz with an estimated completion period of 12 minutes.
10. Racera
Racera is an online learning platform with thousands of courses covering various subjects and is affiliated with more than 300 universities and businesses. One of their CX -related courses is Brand and customer experiencePart of the larger brand in the series: Creative Journey specialization. Although the course takes 11 hours, participants can give their own pace.
