
Relatively rapid adoption of Artificial Intelligence (AI) In all areas, industries have shaken the labor market. Recent students and graduates try to navigate Quick changes As much as professionals in the environment and the end of career. A new report of Cloth Examine how schools can best prepare students for a quarter of work – namely by emphasizing creativity.
Canva 2025 Creativity report in education have found that creativity is “crucial for professional success”, according to recent graduates and hiring managers. Recent graduates have classified creativity as the most precious skill to learn in college.
Via the Harris survey, Canva questioned 3,066 “educators, recent graduates and hiring managers” in the United States, the United Kingdom and Australia on the value of creativity through education and workplaces. The report defines creativity as “the possibility of using your imagination to express yourself or your ideas, solving problems or creating something new”, adding that leaving beaten track and connecting concepts are key components.
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“Creativity in education becomes more and more important because AI and other technologies reshape the skills required on the labor market,” said the report. “With AI automating many routine tasks, human skills only as creativity is now more crucial than ever.”
Up to 80% of the recent graduates interviewed have credited the success of their current work to their creativity. Respondents cited the design of original marketing campaigns, customization of customer services and the optimization of processes such as examples of how creativity has served them on the labor market.
The report underlines that, beyond self-expression, creativity helps to promote innovation skills and problem solving, which both prepare students to adapt to the evolutionary conditions of any career.
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However, not all students have the tools they need. The study revealed that if 69% of recent graduates feel prepared by their education to enter the labor market, only 56% of job managers and 38% of educators agree, in particular for creativity and design.
This gap could be filled by encouraging Creativity as a precious competence At school, Canva suggests – and the overwhelming majority (more than 80%) of graduates, hiring managers and educators agree. However, 34% of educators said their current study program had no creativity. A little more than a third (36%) cites a lack of time as a roadblock to offer their students creative opportunities, while 32% say that limited funding and resources are also problems.
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However, the potential for change exists: 62% of educators have seen creativity increase among students in recent years, and believe that students are more committed when they work on creative tasks, especially in the United Kingdom and Australia.
The Canva report highlights the growing importance of what Carly Daff, head of teams and business education, calls “human touch”.
“This research emphasizes that if technology can automate a wide range of tasks in class and at the workplace, it cannot fully reproduce the unique creative thought that stimulates innovation,” she said.
“While we think in the future, we must make sure that our education systems prepare students not only with technical skills, but with creativity and problem solving capacities that will distinguish them in the labor market.”
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Up to 85% of hiring managers believe that the Ascension of AI will promote creativity, and most people interviewed believe that AI is an appropriate skill, especially when it is taught in primary school.
Research suggests that if creativity can be taught, there is room for educational institutions to feed it more directly, preparing students in the workforce – in particular for “roles in marketing, product design, research and development and management”.
So what does the teaching of creativity look like for educators?
“In class, creativity is encouraged by learning -based learning, collaborative assignments and innovative problem -solving activities,” said the report. “These methods help students develop their creative skills by working on real problems and exploring new ideas.”
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“We were not born more or less creative than the others,” said Kristina Holzweiss, librarian of the Ed Tech high school. “Students who are encouraged to share stories are more likely to develop confidence in their writing, self -awareness of their voices and curiosity to explore different perspectives.”
AI could even have a role in this change. The report mentions how technology can support the creation of creative skills by automating occupied work and freeing time. In addition, according to Canva AI study in education78% of teachers are interested in bringing AI to their classes. The company reports that in July 2025, “the use of teachers of Canva's AI tools more than doubled” last year, with a 109% increase in magic writing specifically since January.
Canva offers several AI tools to support creative education, especially Canva for education And Canva for the campus.

Finn founded Learnopoly to provide unbiased, in-depth online course reviews, helping learners make informed choices. With a decade in financial services, he developed strategic partnerships and business development expertise. After a frustrating experience with a biased course review, Finn was inspired to create a trusted learning resource.